Book Review | Crushing it!

Crushing it book review

We live in incredible times when the whole rubric of traditional 9-to-6 jobs is eroding. People don't want to remain stuck in their cubicles for the rest of their lives. Social media has given people an escape hatch. You can amplify your hobbies and avocations, build a personal brand and earn a handsome income, too. … Continue reading Book Review | Crushing it!

Bye-Bye, StumbleUpon!

bye-bye, StumbleUpon

I don't remember exactly when but it was sometime in the mid-2000s when I stumbled upon StumbleUpon, no pun intended. StumbleUpon was one of the forerunners in the content discovery business. Garrett Camp, a grad student at the University of Calgary, along with a couple of his friends, created StumbleUpon in November 2001. The other … Continue reading Bye-Bye, StumbleUpon!

Take these 5 actions right now to conquer Smartphone addiction

I think you will agree with me when I say that most social networks have an ulterior purpose: induce addiction in their users. Smartphones, though enablers in many ways, are at the forefront of this assault, owing to the sheer fact that we always carry them with us. Have you noticed how many times you … Continue reading Take these 5 actions right now to conquer Smartphone addiction

Book Review | The Art of Social Media

I will say this about Guy Kawasaki's 'The Art of Social Media': It is the best primer to get kicking on social media. Somehow, I never came around to reading any of Guy Kawasaki's previous books. For the uninitiated (if there are any), Guy is a leading authority on social media, a pioneer of blogging … Continue reading Book Review | The Art of Social Media

The Dragonfly Effect

Given the mind-numbing pace of media proliferation, reaching the target audience and the end-user is a bigger challenge than ever. The task has become especially daunting for small-and-mid sized business which can't spend a fortune on advertising and of course, not-for-profit organizations which can't afford to drown in the sea of multiplicity on TV. Considering … Continue reading The Dragonfly Effect