Why is Elon Musk so popular on social media? Well, it is not much of an argument if I say that he is one of the most popular figures out there. Interestingly, he chose to make his digital home exclusively only on Twitter (which he also bought last year).
He famously deleted his Instagram account in 2018, saying that he hated the platform and that Instagrammers have an IQ of less than 100. Classic Elon Musk! (I hate the platform, too).
With a humongous following of 141 million on Twitter, his fame outshines even those of the top Hollywood celebrities. His brash, in-the-face, no-f’s-given attitude earns him accolades from his followers and outrage from his critics.
He is as adored as much as he is loathed. His opinions stir up debate and create division. Yet, with even all this, Musk’s personal brand on social media stands rock-solid. What could be the reason behind this steadfast image of his? Several factors might explain this.
In this piece, I will delve into 9 factors that make Elon Musk popular on social media. So, without further ado, let’s jump right into the fascinating world of Musk’s social media appeal:
1. Visionary ideas
Elon Musk is known for his ambitious and visionary ideas, such as revolutionizing transportation with Tesla, colonizing Mars with SpaceX, and developing sustainable energy solutions with Tesla Energy.
And in his most recent endeavor, he’s determined to uncage the Twitter bird and let free speech soar.
These groundbreaking businesses have captured the imagination of the public, resulting in widespread admiration. His frequent updates on Twitter about his ideas and work further enhances his brand.
2. Authenticity
Musk has a genuine and transparent approach to social media. He shares both his successes and failures, making him relatable and human.
When SpaceX’s Starship rocket exploded mid-flight in April this year, Musk celebrated the test flight. He even lauded the achievement of getting the vehicle airborne and quipped that these fiery mishaps ultimately benefit SpaceX.
Ultimately, his authenticity resonates with his followers, who appreciate his openness and candor.
3. Engaging communication style
Musk’s communication style is approachable, witty, and often humorous. He frequently uses memes, jokes, and pop culture references, which make his posts entertaining and engaging.
This informal, direct communication style humanizes him, making him appear more relatable than many other high-profile CEOs. This also helps him connect with a wide audience, particularly among younger generations.
However, it is worth noting that there are many who view his online behavior as erratic. Remember his frequent use of the phrase “Doge to the moon” on Twitter. His endorsement of the cryptocurrency led people to invest based on his posts. For instance, the following one-word tweet sent Dogecoin flying by 25%.
4. Active engagement
Elon Musk actively engages with his followers on Twitter, responding to questions, sharing updates, and even engaging in debates.
This direct communication makes his followers feel more connected to him and fosters a sense of community around his personal brand.
5. Thought leadership
Musk is regarded as a thought leader in various fields, including technology, transportation, and space exploration.
His insights and opinions on these subjects are highly valued, driving people to follow him on social media to stay informed and learn from his expertise.
6. High media coverage
Due to his various ventures and outspoken nature, Musk frequently finds himself at the center of media attention.
This constant coverage amplifies his Twitter presence, as journalists and commentators often discuss and share his posts.
7. Walk the Talk
Musk’s never been one to mince words or shy away from controversy, and this openness—some might say brazenness—really sets him apart. In March this year, Elon Musk claimed Bill Gates has a ‘limited’ grasp of AI.
In another instance, he publicly sparred with a British cave diver involved in the Thai cave rescue mission in 2018, leading to a high-profile defamation case (which Musk ultimately won).
So, yes, whether it’s business, personal feuds, or global issues, Musk is more than willing to dive into the fray, all guns blazing. Love him or hate him, he’s got a knack for keeping the conversation lively and interesting.
8. Personal story
Elon Musk’s personal story of overcoming challenges and setbacks, such as the early struggles of Tesla and SpaceX, has inspired many.
His perseverance and dedication to his goals make him an aspirational figure, boosting his popularity on the social media platform.
9. Daring Audacity
Elon Musk is a risk-taker extraordinaire and his daring attitude has become an unmistakable part of his personal brand. He co-founded PayPal and came out a billionaire. Then, did he retire to a private island? Nope.
He decided to bet his fortune on electric cars when everyone else was laughing at the idea. But who’s laughing now? Tesla is now worth more than most traditional car companies combined.
Then, just for kicks, he thought, “Let’s colonize Mars!” He’s been throwing money, metal, and the occasional roadster at the red planet ever since. SpaceX has revolutionized the space industry.
And let’s not forget the time he decided to bore giant tunnels under busy cities to solve traffic jams. Or when he released a rap song about a gorilla. Or when he sold flamethrowers for fun.
Well, you get the point. Musk’s brand is all about combining visionary ideas, taking risks, pushing boundaries, and shaking things up, even if it means occasionally setting things on fire, metaphorically and literally.
And you know what? It’s this very audacity that keeps us all watching, wondering what on Earth (or Mars) he’ll do next.
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