I don't remember exactly when but it was sometime in the mid-2000s when I stumbled upon StumbleUpon, no pun intended. StumbleUpon was one of the forerunners in the content discovery business. Garrett Camp, a grad student at the University of Calgary, along with a couple of his friends, created StumbleUpon in November 2001. The other … Continue reading Bye-Bye, StumbleUpon!
I will say this about Guy Kawasaki's 'The Art of Social Media': It is the best primer to get kicking on social media. Somehow, I never came around to reading any of Guy Kawasaki's previous books. For the uninitiated (if there are any), Guy is a leading authority on social media, a pioneer of blogging … Continue reading The Art of Social Media
Given the mind-numbing pace of media proliferation, reaching the target audience and the end-user is a bigger challenge than ever. The task has become especially daunting for small-and-mid sized business which can't spend a fortune on advertising and of course, not-for-profit organizations which can't afford to drown in the sea of multiplicity on TV. Considering … Continue reading The Dragonfly Effect