About me and my reading arc

Hello there. Welcome to BookJelly. I am Amitesh Jasrotia.

If you’ve arrived here, it means you’re probably just like me – an avid reader, a bibliophile.

When I originally started BookJelly in 2017, the goal was to help fellow business book-lovers find and discover not just books making headlines, but also the all-time classics that have helped to shape who we are and where humanity is heading.

Amitesh Jasrotia BookJelly

BookJelly is really a voyage of exploration and discovery. It has opened my eyes to what is happening in fields as diverse as business and management, science and philosophy.

You are just as likely to find a critical review of Viktor Frankl’s “Man’s Search For Meaning” as you are to find me exploring the latest developments in artificial intelligence, or re-discovering some of the most powerful ideas in the worlds of finance, entrepreneurship and management.

To make this journey of exploration and discovery as easy to follow as possible, I have created three main sections on the BookJelly blog, each with a specific form of content:

  • Book Reviews – Every year, I commit to reading anywhere from 20-25 non-fiction books and then writing reviews of them. You will find these filed under “Book Reviews.”
  • Blog Posts – Sometimes a book inspires me to think about a new productivity hack or just a new approach to life. These thoughts and musings can be found under “Blog Posts.”
  • Pearls of Wisdom – Along the way, I enjoy pulling out the key quotes, inspirational concepts, big ideas and main takeaways. You can think of these as the “greatest hits” or “best of moments” from my favorite books of the year. You will find these under “Pearls of Wisdom.”

So feel free to jump in, look around and enjoy BookJelly.

This approach to reading books – letting them guide you on a path of self-discovery and self-education rather than simply following a “required reading list” – is one that has been popular since antiquity.

As part of this tradition, I usually find myself dedicating at least two hours to reading and writing during the week. I commit another four to five hours per day during the weekend – that’s close to 20 hours a week. Enough time for me to have started to formulate some pretty strong ideas about life, and our place in it.

I don’t claim to have all the answers, but I certainly hope that I can inspire you to ask the right questions.

Please join me on this wonderful journey of exploration. Subscribe now to my email newsletter to get my latest thoughts, insights, and ruminations about books.

I hope you find something on my website that adds to your knowledge or at least, nudges you in the right direction. Wishing you the best!