It's a sweeping claim to make. But here I am, sticking my neck out. Of a boatload of marketing literature available out there, "Positioning: The Battle for your Mind" is the best. No, not arguably the best, but, the best. You might wonder what's wrong with me. After all: How can a book published in … Continue reading Why Positioning is the best marketing book ever?
Summеr іѕ here again, аnd іt is usually аbоut rеlаxаtіоn аnd taking a load off, аnd indeed thе bеѕt tіmе to rеаd ѕоmе marketing books. Whеn tаlkіng аbоut bооkѕ оn business, mаrkеtіng, and ѕаlеѕmаnѕhір, thеrе іѕ a grеаt dеаl of variety to сhооѕе from. Whіlе thе mеѕѕаgе соnvеуеd іn thе content of еасh оnе of … Continue reading 7 Marketing Books To Read This Summer
Ginger Rogers - the Academy award winning actress - had once famously quipped – “Stand for something or you will fall for anything.” Despite the fact that Ginger’s context was entirely different from Pareto’s, I could always relate the two. I was introduced to the concept of Pareto’s 80/20 Law in my B-School. I found … Continue reading The 80/20 Principle
I will say this about Guy Kawasaki's 'The Art of Social Media': It is the best primer to get kicking on social media. Somehow, I never came around to reading any of Guy Kawasaki's previous books. For the uninitiated (if there are any), Guy is a leading authority on social media, a pioneer of blogging … Continue reading The Art of Social Media
Book review of Anisha Motwani's Storm the Norm. If you rue the scarcity of quality India-centric business books, then, read this one, you won't be disappointed.
Book review of Martin Lindstrom's 'Brandwashed'. Martin Lindstrom, fed up with the scheming tactics of his fellow marketers, dons a different hat. He engages in an astonishing exposition of marketing skulduggery.