Ginger Rogers - the Academy award winning actress - had once famously quipped – “Stand for something or you will fall for anything.” Despite the fact that Ginger’s context was entirely different from Pareto’s, I could always relate the two. I was introduced to the concept of Pareto’s 80/20 Law in my B-School. I found … Continue reading The 80/20 Principle
I will say this about Guy Kawasaki's 'The Art of Social Media': It is the best primer to get kicking on social media. Somehow, I never came around to reading any of Guy Kawasaki's previous books. For the uninitiated (if there are any), Guy is a leading authority on social media, a pioneer of blogging … Continue reading The Art of Social Media
Book review of Storm the Norm.
Book review of Martin Lindstrom's 'Brandwashed'. Martin Lindstrom, fed up with the scheming tactics of his fellow marketers, dons a different hat. He engages in an astonishing exposition of marketing skulduggery.
Rama Bijapurkar is one of the leading experts on consumer behaviour and market strategy in India. A regular contributor to the national dailies and a visiting faculty at IIMs, Rama Bijapurkar continues on her quest to demystify the enigmatic Indian market with her new book 'A Never-Before World'. Her new book cuts through the labyrinth … Continue reading A Never-Before World
I don't read many marketing books these days. Unless they happen to be from one of my favorite authors, I wittingly avoid marketing literature. There was a time when the only books on my reading list used to be from marketing and related domains. That initial routine sharpened my b******t radar and over the time, … Continue reading Likeonomics