Ginger Rogers – the Academy award winning actress – had once famously quipped – “Stand for something or […]
Category Archive: Marketing
I will say this about Guy Kawasaki’s ‘The Art of Social Media’: It is the best primer to […]
The paucity of good India-centric business literature is not only well documented, but also widely recognized. There aren’t […]
“By understanding just how today’s newest hidden persuaders are conspiring to brandwash us, we as consumers can battle […]
Rama Bijapurkar is one of the leading experts on consumer behaviour and market strategy in India. A regular […]
I don’t read many marketing books these days. Unless they happen to be from one of my favorite […]
Author digs up BCG’s growth-share matrix and weaves 250 pages around it when he could have easily wrapped up the whole things in a nice, fine-tuned article. The core of the book is centered around the ‘Star’ entity from BCG matrix. For the uninitiated, a star, according to BCG matrix is the largest player in a fast growing niche…
