Book review of Oren Klaff's Pitch Anything. The task of deciphering a sales pitch, Klaff says, lies squarely with the croc brain, not with the analytical brain as many tend to think. You must first convince the croc brain of the merits of your pitch in order to fetch a substantial result.
Why don't we become the person we always want to be? Marshall Goldsmith, a leading executive coach and prominent leadership thinker poses this existential question to the readers of his new book "Triggers: Creating behavior that lasts". A moment of reflection could throw up a typical admission: our plain inability to live up to the … Continue reading Book Review | Triggers: Creating Behavior That Lasts–Becoming the Person You Want to Be
The concept of Intellectual Property Rights goes (IPR) back to late 19th Century when the constitution of the newly-founded North German Confederation conferred legislative powers over the protection of Intellectual Property. Much has changed since the 19th Century, however. IPR has evolved into many new domains and the whole intellectual property landscape has now turned … Continue reading Book Review | Business and Intellectual Property – Protect Your Ideas
