It's a sweeping claim to make. But here I am, sticking my neck out. Of a boatload of marketing literature available out there, "Positioning: The Battle for your Mind" is the best. No, not arguably the best, but, the best. You might wonder what's wrong with me. After all: How can a book published in … Continue reading Why Positioning is the best marketing book ever?
Summеr іѕ here again, аnd іt is usually аbоut rеlаxаtіоn аnd taking a load off, аnd indeed thе bеѕt tіmе to rеаd ѕоmе marketing books. Whеn tаlkіng аbоut bооkѕ оn business, mаrkеtіng, and ѕаlеѕmаnѕhір, thеrе іѕ a grеаt dеаl of variety to сhооѕе from. Whіlе thе mеѕѕаgе соnvеуеd іn thе content of еасh оnе of … Continue reading 7 Marketing Books To Read This Summer
Book review of Anisha Motwani's Storm the Norm. If you rue the scarcity of quality India-centric business books, then, read this one, you won't be disappointed.
Book review of Martin Lindstrom's 'Brandwashed'. Martin Lindstrom, fed up with the scheming tactics of his fellow marketers, dons a different hat. He engages in an astonishing exposition of marketing skulduggery.
Rama Bijapurkar is one of the leading experts on consumer behaviour and market strategy in India. A regular contributor to the national dailies and a visiting faculty at IIMs, Rama Bijapurkar continues on her quest to demystify the enigmatic Indian market with her new book 'A Never Before World'. Her new book tries to demystify … Continue reading Book Review | A Never-Before World
I don't read many marketing books these days. Unless they happen to be from one of my favorite authors, I wittingly avoid marketing literature. There was a time when the only books on my reading list used to be from marketing and related domains. That initial routine sharpened my b******t radar and over the time, … Continue reading Book Review | Likeonomics