Storm the Norm

Storm the Norm

Book review of Storm the Norm.



Book review of Martin Lindstrom's 'Brandwashed'. Martin Lindstrom, fed up with the scheming tactics of his fellow marketers, dons a different hat. He engages in an astonishing exposition of marketing skulduggery.

A Never-Before World

Rama Bijapurkar is one of the leading experts on consumer behaviour and market strategy in India. A regular contributor to the national dailies and a visiting faculty at IIMs, Rama Bijapurkar continues on her quest to demystify the enigmatic Indian market with her new book 'A Never-Before World'. Her new book cuts through the labyrinth … Continue reading A Never-Before World


I don't read many marketing books these days. Unless they happen to be from one of my favorite authors, I wittingly avoid marketing literature. There was a time when the only books on my reading list used to be from marketing and related domains. That initial routine sharpened my b******t radar and over the time, … Continue reading Likeonomics

The Star Principle

Book review of The Star Principle. Richard Koch's sequel to the 80/20 principle fails to live up to the expectations

The Long Tail

Ω Ω Ω Chris Anderson's 'The Long Tail' was first published as an article in a 2004 edition of the online magazine Wired. Later, in 2006, after having received rave reviews for his work, Anderson worked up his idea into a book. Though I had heard of the book before, it was Nassim Nicholas Taleb’s … Continue reading The Long Tail