Storm the Norm

Storm the Norm

Book review of Anisha Motwani's Storm the Norm. If you rue the scarcity of quality India-centric business books, then, read this one, you won't be disappointed.


Book review of Martin Lindstrom's 'Brandwashed'. Martin Lindstrom, fed up with the scheming tactics of his fellow marketers, dons a different hat. He engages in an astonishing exposition of marketing skulduggery.

A Never-Before World

Rama Bijapurkar is one of the leading experts on consumer behaviour and market strategy in India. A regular contributor to the national dailies and a visiting faculty at IIMs, Rama Bijapurkar continues on her quest to demystify the enigmatic Indian market with her new book 'A Never-Before World'. Her new book cuts through the labyrinth … Continue reading A Never-Before World


I don't read many marketing books these days. Unless they happen to be from one of my favorite authors, I wittingly avoid marketing literature. There was a time when the only books on my reading list used to be from marketing and related domains. That initial routine sharpened my b******t radar and over the time, … Continue reading Likeonomics

The Star Principle

Book review of The Star Principle. Richard Koch's sequel to the 80/20 principle fails to live up to the expectations

The Long Tail

Ω Ω Ω Chris Anderson's 'The Long Tail' was first published as an article in a 2004 edition of the online magazine Wired. Later, in 2006, after having received rave reviews for his work, Anderson worked up his idea into a book. Though I had heard of the book before, it was Nassim Nicholas Taleb’s … Continue reading The Long Tail