Dream with your eyes open

Entrepreneurship is not a vocation but a mindset, a way of life. It's not easy to be an entrepreneur, especially when for every single successful venture, there are hundreds that sink without a trace. Even those that manage to stay afloat often fail to scale. Still, the world seems to be enamoured of these successful … Continue reading Dream with your eyes open


A Never-Before World

Rama Bijapurkar is one of the leading experts on consumer behaviour and market strategy in India. A regular contributor to the national dailies and a visiting faculty at IIMs, Rama Bijapurkar continues on her quest to demystify the enigmatic Indian market with her new book 'A Never-Before World'. Her new book cuts through the labyrinth … Continue reading A Never-Before World

Breakout Nations

In the last one decade, many authors have highlighted the predicaments of emerging economies, but none so successfully as Ruchir Sharma has. Head of Investments in Emerging Markets for Morgan Stanley, Ruchir Sharma is an established name, courtesy his incisive op-Ed articles in The Economic Times. "Breakout Nations" is his travelogue interspersed with the cold … Continue reading Breakout Nations

Winning in Emerging Markets

How much importance Emerging Markets wield in the global economic landscape today is beyond debate. The financial crisis of 2008-09 and the havoc it wreaked on the world turned out to be a test of endurance and credibility for the Emerging Markets. With the decades-old revered financial institutions failing and the US economy floundering, emerging … Continue reading Winning in Emerging Markets

We are like that only

'We are like that only', put simply, is an indispensable proposition for those who seek to decipher the Indian consumption riddle. Positioning Guru, Jack Trout in his bestseller 'Differentiate or Die' once called India a land of non-standard marketing which was hardly a disputable proposition. India truly is unique in ways more than one. There … Continue reading We are like that only