My long-awaited trip to Barcelona materialized last week, and my love of books encouraged me to find the best literary destinations in the city. Barcelona’s unique and varied bookshops rarely get the top billing thanks to its other more prominent cultural attractions. These literary sanctums often get relegated and don’t feature at all on many … Continue reading A Bibliophile’s tour of Barcelona’s Literary Destinations
Only a few years ago, there was a strong vibe around that digital transformation might have dealt a lethal blow to traditional publishing. Some even predicted the end of paper books. However, like so many other off-the-mark doomed predictions of the past, this one also evaporated sooner than anybody could notice. The biggest testimony to … Continue reading 8 Literary Festivals That All Bibliophiles Must Attend
It's a sweeping claim to make. But here I am, sticking my neck out. Of a boatload of marketing literature available out there, "Positioning: The Battle for your Mind" is the best. No, not arguably the best, but, the best. You might wonder what's wrong with me. After all: How can a book published in … Continue reading Why Positioning is the best marketing book ever?
What’s better? Holding up a book in your hand or reading on your Ebook? It's not exactly the topic of a hot debate, but it's something that book lovers all around the world have been talking about for quite a while now, and it doesn’t seem to stop. Now, let’s be honest, reading is already … Continue reading What do you prefer – Ebooks or Paper Books?
Summеr іѕ here again, аnd іt is usually аbоut rеlаxаtіоn аnd taking a load off, аnd indeed thе bеѕt tіmе to rеаd ѕоmе marketing books. Whеn tаlkіng аbоut bооkѕ оn business, mаrkеtіng, and ѕаlеѕmаnѕhір, thеrе іѕ a grеаt dеаl of variety to сhооѕе from. Whіlе thе mеѕѕаgе соnvеуеd іn thе content of еасh оnе of … Continue reading 7 Marketing Books To Read This Summer
In just the past few years, artificial intelligence (AI) has transformed from a futuristic, sci-fi scenario into an emerging technology that has been embraced by the world’s largest and most powerful corporations – including Google and Facebook. At the same time, an influential group of AI thinkers has emerged who are guiding the public’s discussion of AI and charting the path for the next generation of AI technologies.