It's a sweeping claim to make. But here I am, sticking my neck out. Of a boatload of marketing literature available out there, "Positioning: The Battle for your Mind" is the best. No, not arguably the best, but, the best. You might wonder what's wrong with me. After all: How can a book published in … Continue reading Why Positioning is the best marketing book ever?
Tag: Book review
Book Review | The Richest Man in Babylon
What worked back then won't work now. Have you ever been to a movie that you had heard a lot about and finally, when you did get to watch it, it left you wondering what the hype was all about? I was left with more or less the same dissonance after reading 'The Richest Man … Continue reading Book Review | The Richest Man in Babylon
Book Review | Thus Spoke Chanakya
Pillai's book draws heavily from Chanakya's Arthashastra. Amongst Hindu scholars of the day, there is a clear consensus for Arthashastra to be the most influential book ever written on statesmanship and politics. Unfortunately, though, Pillai's book fails to evoke the same emotion as expected out of a book following Arthashastra's suit.
Book Review | Life 3.0: Being human in the age of Artificial Intelligence
The most important conversation of our time involves Artificial Intelligence (AI) and what we do with this marvellous technology. Max Tegmark's new book "Life 3.0: Being human in the age of Artificial Intelligence" squarely addresses what needs to be done and how.
Book Review | The Wisdom of Finance
Book review of Mihir Desai's 'The Wisdom of Finance'. In a long time, I have read a book about finance where the author talks about ‘great values’ in finance. Mihir Desai appears to be against the demonization of finance when the prevailing discourse out there is Wall Street Economy vs the real economy.
Book Review | This is not the end of the book
Book review of 'This is not the end of the book'. Jean Phillippe de Tonnac, the famous French novelist, facilitates a freewheeling chat between two bibliophiles: Umberto Eco, the late Italian literary maestro and Jean-Claude Carrière, the legendary French writer and academy award honoree.