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Category: Marketing

Destroying an Iconic Brand
blog Marketing Opinion

How to Destroy an Iconic Brand 101: Jaguar’s Rebranding Misfire

by Amitesh JasrotiaNovember 21, 2024November 21, 2024
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Marketing Book You Must Read in 2024 - Positioning in Marketing
blog Decision Making Marketing

The One Marketing Book You Absolutely Must Read in 2024

by Amitesh JasrotiaJanuary 14, 2024May 19, 2024
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Bud Light backlash
blog Marketing Opinion

Nike & Bud Light: Embracing Inclusivity or Shooting Themselves in the Foot?

by Amitesh JasrotiaApril 15, 2023May 14, 2023
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Project yourself as an expert
blog Marketing

11 Steps To Position Yourself As An Expert

by Amitesh JasrotiaApril 18, 2021May 20, 2021
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Top Copywriting Books
blog Book List Marketing

Read These 9 Copywriting Classics to Master the Art of Advertising

by Amitesh JasrotiaDecember 11, 2020July 21, 2024
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Cashvertising
Average read Book review Marketing

Book Review | Cashvertising by Drew Eric Whitman

by Amitesh JasrotiaDecember 5, 2020January 9, 2021
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Building a StoryBrand
Book review Marketing Recommended Read

Book Review | Building a StoryBrand

by Amitesh JasrotiaMarch 25, 2020May 27, 2020
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Book review Marketing Recommended Read Social Media

Book Review | The Dragonfly Effect

by Amitesh JasrotiaMay 1, 2019November 27, 2024
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In Search of the Obvious BookJelly
Book review Marketing Recommended Read

Book Review | In Search of the Obvious

by Amitesh JasrotiaMarch 11, 2019October 2, 2023
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