The Drunkard’s Walk refers to the random motion of molecules suspended in a Brownian fluid continuously bumping against […]
Category Archive: Behavioural Economics
Malcolm Gladwell is one of the few authors in the business literature domain who has truly mastered the […]
A lucid and insightful description of inherent irrational streaks to our seemingly rational behaviour My ongoing obsession with […]
That humans behave irrationally at times might sound platitudinous to a lot of people but for a minuscule […]
“You’ve got to be careful if you don’t know where you are going because you might not get […]
Let me clarify a couple of things at the outset about ‘Outliers: The Story of Success’. First, the […]
Ever since Freakonomics attained a cult status in 2005, a legion of pop economics books have inundated the […]
Changing perceptions is a task entangled with difficulties. And this task becomes even more daunting when it entails […]
