It's a sweeping claim to make. But here I am, sticking my neck out. Of a boatload of marketing literature available out there, "Positioning: The Battle for your Mind" is the best. No, not arguably the best, but, the best. You might wonder what's wrong with me. After all: How can a book published in … Continue reading Why Positioning is the best marketing book ever?
"The aspects of things that are most important to us are hidden because of their simplicity and familiarity." - Ludwig Wittgenstein Nothing best describes the message of the man who gave us the concept of positioning and the 22 immutable laws of marketing than the Wittgenstein quote. For close to three decades now, Jack Trout … Continue reading Book Review | In Search of the Obvious