Why Positioning is the best marketing book ever?

Why Positioning is the best marketing book ever

It's a sweeping claim to make. But here I am, sticking my neck out. Of a boatload of marketing literature available out there, "Positioning: The Battle for your Mind" is the best. No, not arguably the best, but, the best. You might wonder what's wrong with me. After all: How can a book published in … Continue reading Why Positioning is the best marketing book ever?

Book Review | War in the Boardroom

War in the boardroom book review bookjelly

Al and Laura Ries' 'War in the Boardroom' is an excellent reminder of the problems that plague marketing. Management's shortsightedness...