A Never-Before World

Rama Bijapurkar is one of the leading experts on consumer behaviour and market strategy in India. A regular contributor to the national dailies and a visiting faculty at IIMs, Rama Bijapurkar continues on her quest to demystify the enigmatic Indian market with her new book 'A Never-Before World'. Her new book cuts through the labyrinth … Continue reading A Never-Before World


In Search of the Obvious

"The aspects of things that are most important to us are hidden because of their simplicity and familiarity." - Ludwig Wittgenstein Nothing best describes the message of the man who gave us the concept of positioning and the 22 immutable laws of marketing than the Wittgenstein quote. For close to three decades now, Jack Trout … Continue reading In Search of the Obvious


Ever since Freakonomics attained a cult status in 2005, a legion of pop economics books have inundated the bookshelves. While a great deal of them are a futile exercise to cash in on the new-fangled love of readers for 'easy economics', there are a few that actually tower above the trendsetter such as Tim Harford's … Continue reading Superfreakonomics