It’s said that everyone, at some point in their lives, faces a defining moment. However, only a few […]
Category Archive: Uncategorized
Rama Bijapurkar is one of the leading experts on consumer behaviour and market strategy in India. A regular […]
“The aspects of things that are most important to us are hidden because of their simplicity and familiarity.” […]
Ever since Freakonomics attained a cult status in 2005, a legion of pop economics books have inundated the […]
