Book Review | A Never-Before World

Rama Bijapurkar is one of the leading experts on consumer behaviour and market strategy in India. A regular contributor to the national dailies and a visiting faculty at IIMs, Rama Bijapurkar continues on her quest to demystify the enigmatic Indian market with her new book 'A Never-Before World'. Her new book cuts through the labyrinth … Continue reading Book Review | A Never-Before World


Ever since Freakonomics attained a cult status in 2005, a legion of pop economics books have inundated the bookshelves. While a great deal of them are a futile exercise to cash in on the new-fangled love of readers for 'easy economics', there are a few that actually tower above the trendsetter such as Tim Harford's … Continue reading Superfreakonomics