Book Review | A Never-Before World

A never before world

Rama Bijapurkar is one of the leading experts on consumer behaviour and market strategy in India. A regular contributor to the national dailies and a visiting faculty at IIMs, Rama Bijapurkar continues on her quest to demystify the enigmatic Indian market with her new book 'A Never Before World'. Her new book tries to demystify … Continue reading Book Review | A Never-Before World

Book Review | We are like that only

We are like that only

'We are like that only', put simply, is an indispensable proposition for those who seek to decipher the Indian consumption riddle. Positioning Guru, Jack Trout in his bestseller 'Differentiate or Die' once called India a land of non-standard marketing which was hardly a disputable proposition. India truly is unique in ways more than one. There … Continue reading Book Review | We are like that only