Book Review | Predictably Irrational

Predictably Irrational, a book by Dan Ariely

A lucid and insightful description of inherent irrational streaks in our seemingly rational behaviour My ongoing obsession with the fast-evolving field of ‘Behavioral Economics’ led me to zero in on yet another bestseller in this field - “Predictably Irrational: The hidden forces that shape our destiny” authored by formidable Dan Ariely. Predictably Irrational is based … Continue reading Book Review | Predictably Irrational

Book Review | The Upside of Irrationality

The Upside of Irrationality book review

Book review of Dan Ariely's 'The Upside of Irrationality'.