Malcolm Gladwell is one of the few authors in the business literature domain who has truly mastered the art of storytelling. Gladwell's dexterity in taking the veil off the underlying truths while capturing the imagination of the reader is commendable. His stories are commonplace; it's just that his view of the stories isn't. Gladwell tends … Continue reading What the Dog Saw
A lucid and insightful description of inherent irrational streaks in our seemingly rational behaviour My ongoing obsession with the fast-evolving field of ‘Behavioral Economics’ led me to zero in on yet another bestseller in this field - “Predictably Irrational: The hidden forces that shape our destiny” authored by formidable Dan Ariely. Predictably Irrational is based … Continue reading Book Review | Predictably Irrational
Book review of Dan Ariely's 'The Upside of Irrationality'.