The Ascent of Money

"The charm of history and its enigmatic lesson consist in the fact that from age to age, nothing changes and yet everything is completely different." - Aldous Huxley Niall Ferguson's 'The Ascent of Money' tracks the evolution of money from the erstwhile Babylonian tablets to the exotic financial instruments of modern day. It's a tale of human … Continue reading The Ascent of Money


Winning in Emerging Markets

How much importance Emerging Markets wield in the global economic landscape today is beyond debate. The financial crisis of 2008-09 and the havoc it wreaked on the world turned out to be a test of endurance and credibility for the Emerging Markets. With the decades-old revered financial institutions failing and the US economy floundering, emerging … Continue reading Winning in Emerging Markets

The Upside of Irrationality

That humans behave irrationally at times might sound platitudinous to a lot of people but for a minuscule fringe of behavioral researchers - of which Dan Ariely is an integral part - it's a compelling reason to investigate into the lunacies underlying our behavior. Dan Ariely like most researchers of his ilk believes in the … Continue reading The Upside of Irrationality

We are like that only

'We are like that only', put simply, is an indispensable proposition for those who seek to decipher the Indian consumption riddle. Positioning Guru, Jack Trout in his bestseller 'Differentiate or Die' once called India a land of non-standard marketing which was hardly a disputable proposition. India truly is unique in ways more than one. There … Continue reading We are like that only

The Logic of Life

"You've got to be careful if you don't know where you are going because you might not get there." - Yogi Berra Tim Harford must have been oblivious to the aforementioned quote while writing 'The Logic of Life'. Problem with 'The Logic of Life' when compared with Harford's previous book 'The Undercover Economist' is the … Continue reading The Logic of Life

The Professional

It was in the month of December 2008, at the peak of financial meltdown when the world was introduced to, arguably, the biggest charlatan that has ever lived - Bernard Madoff. With the markets everywhere in choppy waters, the $60 billion scam of Ascot Partners - a hedge fund owned and run by Bernie Madoff … Continue reading The Professional