It’s said that everyone, at some point in their lives, faces a defining moment. However, only a few leverage the moment and turn it into a guidepost for the future betterment. The majority fail to capture the moment though. My defining moment happened in 2012 while perusing the pages of ‘Big Brands Big Trouble’ – a book by marketing guru Jack Trout. Trout mentions in a paragraph how some mammoth corporations lose their focus and consequently, their market leadership to small yet focused competitors. He encompasses the whole idea in one line – “It’s better to be exceptional somewhere than be average everywhere.” The moment I read it, I felt a lightning bolt strike me. The statement had a different context, yet I could not decline its importance for ordinary mortals like me. If you fail to establish yourself in any one of your inherently stronger domains, you would wither away in the sea of sameness. The same statement has also been well captured by Gary Hamel – another prolific author who writes on strategy- he calls it ‘Core Competence’. Crux remains the same, however. Work on your strengths. Even if you don’t have an expertise as of now, find one and work on it relentlessly. “Turn your passion into an empire!“, says Tom Peters. And here I am, in my endeavour to build something around my passion: reading business and management literature.
While we can’t ignore the learning and wisdom we acquire through hands-on, practical experiences in life, it’s hard not to acknowledge the role books play in our lives. Good books can shape up our thinking and give a new direction to our thoughts. Not all business literature though is path-breaking or brims with great ideas yet even a couple of ideas gleaned from a business book could justify the money spent. My endeavour here is to build a bibliographic website and fill it up with dispassionate book reviews and blogs on ‘Personal finance’ and ‘Money’. Since my day job already provides me with an adequate living, my goal isn’t to use this website to make myself rich; my hope, instead, is that my readers might be able to use it to enhance their knowledge and clear their doubts.